{"id":283223,"date":"2025-12-26T12:00:20","date_gmt":"2025-12-26T18:00:20","guid":{"rendered":"https:\/\/dallasinnovates.com\/?p=283223"},"modified":"2025-12-26T11:47:38","modified_gmt":"2025-12-26T17:47:38","slug":"with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software","status":"publish","type":"post","link":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/","title":{"rendered":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech’s Time-to-Value Chasm"},"content":{"rendered":"
\n

Enterprise software has a documented problem: the gap between purchase and deployment.<\/strong> <\/p>\n

McKinsey calls it the “execution gap<\/a>.” Deloitte describes it as the distance “between the promise and reality<\/a>” of new technology. Some call it the time-to-value chasm.<\/p>\n

Frisco-based Asset Panda, which helps organizations track and manage assets from industrial equipment to medical devices, thinks it’s found a way to close it.<\/p>\n

This fall, the company rolled out Asset Panda Pro with Ursa, an AI copilot designed to handle the configuration work that traditionally required consultants and months-long implementations. Founder and CEO Rex Kurzius said the goal is to reduce the friction that slows enterprise rollouts before teams see value.<\/p>\n

“We challenge the outdated belief that deep customization must come with high costs, complex development, and long implementation times,” Kurzius told Dallas Innovates.<\/p>\n

In his view, enterprise software should be configured around how an organization works\u2014not the other way around\u2014while making it fast and easy for teams to deploy. “We prove that it’s possible to have both,” he said.<\/p>\n

Bootstrapping to scale<\/h3>\n

That belief has shaped Asset Panda’s own growth. Founded in 2012, the company has scaled without outside capital to more than 4,000 organizations across more than 60 countries. Today, customers track more than 20 million assets on the platform, Kurzius said.<\/p>\n

Along the way, he’s watched a pattern repeat itself. Asset tracking often starts out simply\u2014frequently in spreadsheets\u2014but grows more complex as organizations add locations, equipment types, compliance requirements, and users. What looks manageable at first can quickly fracture into disconnected systems.<\/p>\n

Asset Panda’s platform is built to help companies get their assets under control. It can track nearly 100 asset categories, from industrial equipment and medical devices to election hardware, depending on an organization’s needs. <\/p>\n

Over the past year, customers executed 2.7 million workflows on the platform, Kurzius said, and more than 40,000 active users were added in the second quarter of 2025 alone. Customers include Amazon, Toyota, Dyson, and Carnival\u2014organizations where asset tracking spans global operations and multiple asset categories, according to the company’s website.<\/p>\n

How Ursa AI works<\/h3>\n

Ursa is meant to address the part of that journey Kurzius sees as the biggest bottleneck: configuration.<\/p>\n

Introduced with Asset Panda Pro, the AI copilot is designed to move work that traditionally required consultants and long implementation cycles directly into the platform. Kurzius described Ursa as Asset Panda’s native AI assistant\u2014built into the system rather than layered on as a plugin, which he said helps keep customer data secure.<\/p>\n

Kurzius said the company built Ursa as a native feature rather than adding a third-party AI plugin\u2014a choice he said helps keep customer data secure while avoiding what he sees as AI tools that promise more than they deliver. <\/p>\n

Even in its early release, he said Ursa has already changed how customers interact with the platform.<\/p>\n

Customers are using Ursa for “everything from instantaneous support and on-demand report generation to effortless database configuration using simple, natural language prompts,” he said. Ursa also supports real-time language translation for global teams and automates routine tasks like data import mapping and field entry.<\/p>\n

Over time, Kurzius expects Ursa to move beyond setup and become a primary interface for the platform\u2014handling configuration, reporting, and support without the friction that typically slows enterprise systems.<\/p>\n

Balancing speed with control<\/h3>\n

Asset Panda President Justin Lackey, who previously served as the company’s CFO and CRO<\/a> before being promoted in March 2025, said the challenge has been accelerating setup without removing enterprise guardrails.<\/p>\n

“What makes this different is the balance we’ve achieved: deep configurability with rapid time to test or go live,” Lackey wrote in a recent LinkedIn post.<\/p>\n

He added that while Ursa speeds discovery and setup, the company has intentionally kept people in the loop. Prospective customers can schedule time with solution engineers, implementation teams, or account executives, rather than being left to figure things out on their own.<\/p>\n

Powering a “test drive” experience<\/h3>\n

That thinking has also reshaped how Asset Panda approaches trials.<\/p>\n

“We’ve launched a new, frictionless way for prospects to get hands-on with Asset Panda instantly,” Lackey wrote. “Users can enter a trial account and leverage Ursa, our proprietary AI, to build an environment that’s configured entirely by how they prompt and describe their needs.”<\/p>\n

The trial process reflects that shift. Prospective customers can now “generate a unique, fully configured platform to test drive in a matter of minutes,” Kurzius said.<\/p>\n

Entrepreneurship, timing, and persistence<\/h3>\n

Kurzius’s approach to business was shaped by family and experience. He grew up watching his father run a bakery\u2014an early lesson in ownership and responsibility that later influenced how Kurzius and his brothers approached entrepreneurship, including his older brother, who would go on to co-found Mailchimp, the company previously told Dallas Innovates.<\/p>\n

When Kurzius was 10, his father died suddenly of a heart attack less than a month after the family moved from Albuquerque to Richardson. The loss left the family close to homelessness until his grandparents took them in.<\/p>\n

Kurzius worked nights and weekends to pay for classes at Brookhaven College before transferring to Southern Methodist University on an academic scholarship, the company said. While at SMU, he wrote himself a $1 million check and set it aside as a personal marker\u2014telling himself he would be able to cash it three years after graduation.<\/p>\n

He could have. Kurzius sold his first company, staffing firm Resulte, within that timeframe. Asset Panda is now his sixth startup. He keeps the check as a reminder of how difficult entrepreneurship can be, and how persistence often matters more than timing, a company spokesperson said.<\/p>\n

Kurzius’ persistence was tested again roughly four years into Asset Panda’s life. Kurzius had prepared a speech to tell his wife he was shutting down the company, according to a 2020 Success magazine profile<\/a>. Before he could deliver it, his young daughter asked how Asset Panda was doing. His three children had named the company and helped design its panda logo, the profile said.<\/p>\n

“I took about one second, smiled and said, ‘It’s going good, honey\u2014couldn’t be better,’ and just kept going,” Kurzius told the publication.<\/p>\n

He endured, and the company evolved. “We had to wait for the technology to mature,” he said. “It wasn’t until the iPhone 4 that we could scan barcodes.”<\/p>\n

What’s driving the Pro platform evolution<\/h3>\n

Many companies are trying to consolidate SaaS platforms across business units, Kurzius said. The company’s Pro platform launch reflects five priorities: centralized control with departmental autonomy, stronger mobile capabilities, faster setup through AI, enterprise-grade scalability, and deeper integration across customer technology stacks.<\/p>\n

Together, those changes are aimed at organizations trying to consolidate software without flattening how teams actually work\u2014a tension Kurzius describes as increasingly common across large enterprises.<\/p>\n

While the platform is industry-agnostic, he says, Asset Panda has seen particular traction in public administration and health services, where asset tracking and compliance are closely tied to operational continuity. Customers in those sectors include the Florida Department of Health, the City of Calgary, the City of Fort Worth, the Long Beach Police Department, OhioHealth, and Zoll Medical.<\/p>\n

Kurzius credits much of the company’s recent execution to Lackey. Over four years at Asset Panda, Lackey has worked across nearly every internal team, giving him what Kurzius described as a “rare, granular understanding” of the business.<\/p>\n

Over the past year, Lackey has helped revamp multiple business units and recruit talent to support the company’s next phase of growth, he said.<\/p>\n

What’s next<\/h3>\n

“Our mission is to redefine what a configurable platform can be,” Kurzius said.\u00a0<\/p>\n

Kurzius said the company plans to deepen its focus in specific verticals over the next 12 to 24 months, introduce new templates to speed onboarding, and continue advancing its AI capabilities. The company is also exploring voice-based interactions with Ursa.<\/p>\n

The company\u2014recently named<\/a> to TechRadar Pro’s Best IT Asset Management Software of 2025 list for best offline use\u2014plans to expand its presence in global marketplaces and build new channel partnerships, Kurzius said.<\/p>\n

“Our goal is to establish Asset Panda as a single source of truth for asset-related intelligence,” he said. “We want users to find the answers they need without leaving the platform.”<\/p>\n<\/div>\n

\n

Don’t miss what’s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/h2>\n

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

\n
\n
One quick signup, and you’re done.<\/p>\n
<\/div>\n<\/div>\n<\/form>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Founder Rex Kurzius has spent more than a decade bootstrapping his Frisco-based asset management platform to 4,000 organizations tracking more than 20 million assets. This fall, he rolled out Asset Panda Pro with Ursa AI to speed configuration work that traditionally slows enterprise deployments.<\/p>\n","protected":false},"author":8,"featured_media":283224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,15],"tags":[8436,208564,208567,5404,208566,202718,208568,130087,208569,167227,7393,208565,208570],"class_list":["post-283223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise","category-startup","tag-asset-panda","tag-asset-panda-pro","tag-city-of-calgary","tag-city-of-fort-worth","tag-florida-department-of-health","tag-justin-lackey","tag-long-beach-police-department","tag-mailchimp","tag-ohio-health","tag-rex-kurzius","tag-texas-tech-university","tag-ursa-ai","tag-zoll-medical"],"acf":[],"yoast_head":"\nAsset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm » Dallas Innovates<\/title>\n<meta name=\"description\" content=\"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm\" \/>\n<meta property=\"og:description\" content=\"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\" \/>\n<meta property=\"og:site_name\" content=\"Dallas Innovates\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dallasinnovates\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-26T18:00:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Quincy Preston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@quincypreston\" \/>\n<meta name=\"twitter:site\" content=\"@dallasinnovates\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Quincy Preston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\"},\"author\":{\"name\":\"Quincy Preston\",\"@id\":\"https:\/\/dallasinnovates.com\/#\/schema\/person\/31d96a1ad48d703a6b72c03a291cd710\"},\"headline\":\"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech’s Time-to-Value Chasm\",\"datePublished\":\"2025-12-26T18:00:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\"},\"wordCount\":1419,\"publisher\":{\"@id\":\"https:\/\/dallasinnovates.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg\",\"keywords\":[\"Asset Panda\",\"Asset Panda Pro\",\"City of Calgary\",\"city of Fort Worth\",\"Florida Department of Health\",\"Justin Lackey\",\"Long Beach Police Department\",\"mailchimp\",\"Ohio Health\",\"Rex Kurzius\",\"Texas Tech University\",\"Ursa AI\",\"Zoll Medical\"],\"articleSection\":[\"Business\",\"Startup\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\/\/dallasinnovates.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\",\"url\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\",\"name\":\"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm » Dallas Innovates\",\"isPartOf\":{\"@id\":\"https:\/\/dallasinnovates.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg\",\"datePublished\":\"2025-12-26T18:00:20+00:00\",\"description\":\"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.\",\"breadcrumb\":{\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage\",\"url\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg\",\"contentUrl\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg\",\"width\":970,\"height\":464,\"caption\":\"Asset Panda Founder and CEO Rex Kurzius [Composite image\/DI Studio; Sources : Photo courtesy of Asset Panda; Screenshots via Asset Panda videos 2025]\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/dallasinnovates.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech’s Time-to-Value Chasm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dallasinnovates.com\/#website\",\"url\":\"https:\/\/dallasinnovates.com\/\",\"name\":\"Dallas Innovates\",\"description\":\"What's new + next in Dallas - Fort Worth\",\"publisher\":{\"@id\":\"https:\/\/dallasinnovates.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dallasinnovates.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dallasinnovates.com\/#organization\",\"name\":\"Dallas Innovates | Published by Dallas Next\",\"url\":\"https:\/\/dallasinnovates.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg\",\"contentUrl\":\"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg\",\"width\":1782,\"height\":410,\"caption\":\"Dallas Innovates | Published by Dallas Next\"},\"image\":{\"@id\":\"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dallasinnovates\/\",\"https:\/\/x.com\/dallasinnovates\",\"https:\/\/www.instagram.com\/dallasinnovates\/\",\"https:\/\/www.linkedin.com\/company\/dallas-innovates\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dallasinnovates.com\/#\/schema\/person\/31d96a1ad48d703a6b72c03a291cd710\",\"name\":\"Quincy Preston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dallasinnovates.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g\",\"caption\":\"Quincy Preston\"},\"description\":\"Quincy Preston is fueled by an entrepreneurial spark and driven by mission. Preston launched the Dallas Innovates' media platform to tell the story of innovation in Dallas-Fort Worth. It was official in 2016 when the Dallas skyline turned purple for innovation. Since then, Dallas Innovates has become a must-read among business leaders and forward thinkers in North Texas. \\\"Our partners call us 'the tip of the spear for innovation news in North Texas,'\\\" she says. \\\"Now it's our tagline.\\\" The media-with-a-mission brand covers what's new and next in North Texas business. \\\"Our lens is lift,\\\" Preston says. \\\"We want to inspire ideas and opportunity. We're a catalyst for connections, here and beyond.\\\" Covering the Dallas-Fort Worth Innovation Economy \\\"Dallas-Fort Worth has all of the core assets that drive an innovation economy,\\\" Preston told D CEO about the launch. \\\"We felt Dallas Innovates could be the center of innovation in business in DFW, from startup to enterprise, and include all the great impact work happening here.\\\" One of our superpowers is our diverse economy: \\\"A lot of places want one thing to hang their hat on, but DFW has many centers of innovation,\\\" she noted. \\\"And the fact that small businesses can work with very large companies here as a Fortune 50 market is a huge advantage.\\\" Preston founded media company Dallas Next in 2021 and publishes Dallas Innovates in a collaboration with the Dallas Regional Chamber. DRC innovation and research chief Duane Dankesreiter and Dallas Innovates co-founder says it's \\\"the drumbeat\\\" for the innovation economy in the region. Dallas Next also publishes the DALLAS\u00ae publications in partnership with the DRC. Dallas Innovates' sister publications include the DALLAS\u00ae Regional Economic Development Guide, the DALLAS\u00ae Relocation + Newcomers Guide, and the\u00a0DALLAS\u00ae Commercial Real Estate, which is a partnership with the DRC and The Real Estate Council. \\\"It's hard to say no to Quincy Preston when she believes in something,\\\" wrote D CEO Editor Christine Perez in the magazine. \\\"She won't stop until she makes it happen.\\\" In a previous role at D Magazine Partners, Preston incubated Dallas Innovates and published the DRC's brand publications. There, she also led the launch of D Healthcare Daily at D CEO and the launch of D TV. Preston developed data solutions to provide insights and measurement for growth across D Magazine Partners brands. Preston has worn many hats in her media career, including stints as a writer, photographer, and award-winning designer. During her long tenure at the Dallas Business Journal, Preston managed budgets, project schedules, resources, and talent; she also developed several cost-saving and income-producing initiatives that were adopted across the ACBJ chain of more than 40 newspapers. Preston's first editorial job was working for a fashion magazine at the Dallas Apparel Mart with an office a few doors down from Lucy Billingsley, daughter of legendary real estate developer Trammell Crow. At the time, Billingsley was running the market center where she led three expansions and a ~7 million-square-foot development. It was good company to be in. Later, when Preston launched an agency that she ran through the early nineties, Billingsley helped her with tough-but-kind advice\u2014and some pivotal connections. Today, Preston helms Dallas Innovates and the DALLAS\u00ae publications group, published by Dallas Next for the Dallas Regional Chamber. The growing DALLAS\u00ae platform includes sister publication Dallas Innovates. Together they focus on Dallas-Fort Worth business, including real estate, relocation, economic development, and innovation. Connect on social media: LinkedIn, Twitter\u00a0 Send news and tips here.\",\"sameAs\":[\"http:\/\/www.dallasinnovates.com\",\"https:\/\/x.com\/quincypreston\"],\"url\":\"https:\/\/dallasinnovates.com\/author\/quincy-preston\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm » Dallas Innovates","description":"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/","og_locale":"en_US","og_type":"article","og_title":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm","og_description":"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.","og_url":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/","og_site_name":"Dallas Innovates","article_publisher":"https:\/\/www.facebook.com\/dallasinnovates\/","article_published_time":"2025-12-26T18:00:20+00:00","og_image":[{"width":970,"height":464,"url":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg","type":"image\/jpeg"}],"author":"Quincy Preston","twitter_card":"summary_large_image","twitter_creator":"@quincypreston","twitter_site":"@dallasinnovates","twitter_misc":{"Written by":"Quincy Preston","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#article","isPartOf":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/"},"author":{"name":"Quincy Preston","@id":"https:\/\/dallasinnovates.com\/#\/schema\/person\/31d96a1ad48d703a6b72c03a291cd710"},"headline":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech’s Time-to-Value Chasm","datePublished":"2025-12-26T18:00:20+00:00","mainEntityOfPage":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/"},"wordCount":1419,"publisher":{"@id":"https:\/\/dallasinnovates.com\/#organization"},"image":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage"},"thumbnailUrl":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg","keywords":["Asset Panda","Asset Panda Pro","City of Calgary","city of Fort Worth","Florida Department of Health","Justin Lackey","Long Beach Police Department","mailchimp","Ohio Health","Rex Kurzius","Texas Tech University","Ursa AI","Zoll Medical"],"articleSection":["Business","Startup"],"inLanguage":"en-US","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/dallasinnovates.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/","url":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/","name":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech's Time-to-Value Chasm » Dallas Innovates","isPartOf":{"@id":"https:\/\/dallasinnovates.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage"},"image":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage"},"thumbnailUrl":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg","datePublished":"2025-12-26T18:00:20+00:00","description":"North Texas-based Asset Panda has launched Pro and Ursa, an AI copilot aimed at making enterprise asset management software faster to configure and easier to scale.","breadcrumb":{"@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#primaryimage","url":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg","contentUrl":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2025\/12\/AssetPanda-RexKurzius_DI-Composite_AssetPando-courtesy-image.jpg","width":970,"height":464,"caption":"Asset Panda Founder and CEO Rex Kurzius [Composite image\/DI Studio; Sources : Photo courtesy of Asset Panda; Screenshots via Asset Panda videos 2025]"},{"@type":"BreadcrumbList","@id":"https:\/\/dallasinnovates.com\/with-ursa-ai-asset-panda-bets-on-faster-more-configurable-enterprise-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dallasinnovates.com\/"},{"@type":"ListItem","position":2,"name":"Asset Panda Launches Pro Platform With AI to Tackle Enterprise Tech’s Time-to-Value Chasm"}]},{"@type":"WebSite","@id":"https:\/\/dallasinnovates.com\/#website","url":"https:\/\/dallasinnovates.com\/","name":"Dallas Innovates","description":"What's new + next in Dallas - Fort Worth","publisher":{"@id":"https:\/\/dallasinnovates.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dallasinnovates.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dallasinnovates.com\/#organization","name":"Dallas Innovates | Published by Dallas Next","url":"https:\/\/dallasinnovates.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/","url":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg","contentUrl":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg","width":1782,"height":410,"caption":"Dallas Innovates | Published by Dallas Next"},"image":{"@id":"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dallasinnovates\/","https:\/\/x.com\/dallasinnovates","https:\/\/www.instagram.com\/dallasinnovates\/","https:\/\/www.linkedin.com\/company\/dallas-innovates"]},{"@type":"Person","@id":"https:\/\/dallasinnovates.com\/#\/schema\/person\/31d96a1ad48d703a6b72c03a291cd710","name":"Quincy Preston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dallasinnovates.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g","caption":"Quincy Preston"},"description":"Quincy Preston is fueled by an entrepreneurial spark and driven by mission. Preston launched the Dallas Innovates' media platform to tell the story of innovation in Dallas-Fort Worth. It was official in 2016 when the Dallas skyline turned purple for innovation. Since then, Dallas Innovates has become a must-read among business leaders and forward thinkers in North Texas. \"Our partners call us 'the tip of the spear for innovation news in North Texas,'\" she says. \"Now it's our tagline.\" The media-with-a-mission brand covers what's new and next in North Texas business. \"Our lens is lift,\" Preston says. \"We want to inspire ideas and opportunity. We're a catalyst for connections, here and beyond.\" Covering the Dallas-Fort Worth Innovation Economy \"Dallas-Fort Worth has all of the core assets that drive an innovation economy,\" Preston told D CEO about the launch. \"We felt Dallas Innovates could be the center of innovation in business in DFW, from startup to enterprise, and include all the great impact work happening here.\" One of our superpowers is our diverse economy: \"A lot of places want one thing to hang their hat on, but DFW has many centers of innovation,\" she noted. \"And the fact that small businesses can work with very large companies here as a Fortune 50 market is a huge advantage.\" Preston founded media company Dallas Next in 2021 and publishes Dallas Innovates in a collaboration with the Dallas Regional Chamber. DRC innovation and research chief Duane Dankesreiter and Dallas Innovates co-founder says it's \"the drumbeat\" for the innovation economy in the region. Dallas Next also publishes the DALLAS\u00ae publications in partnership with the DRC. Dallas Innovates' sister publications include the DALLAS\u00ae Regional Economic Development Guide, the DALLAS\u00ae Relocation + Newcomers Guide, and the\u00a0DALLAS\u00ae Commercial Real Estate, which is a partnership with the DRC and The Real Estate Council. \"It's hard to say no to Quincy Preston when she believes in something,\" wrote D CEO Editor Christine Perez in the magazine. \"She won't stop until she makes it happen.\" In a previous role at D Magazine Partners, Preston incubated Dallas Innovates and published the DRC's brand publications. There, she also led the launch of D Healthcare Daily at D CEO and the launch of D TV. Preston developed data solutions to provide insights and measurement for growth across D Magazine Partners brands. Preston has worn many hats in her media career, including stints as a writer, photographer, and award-winning designer. During her long tenure at the Dallas Business Journal, Preston managed budgets, project schedules, resources, and talent; she also developed several cost-saving and income-producing initiatives that were adopted across the ACBJ chain of more than 40 newspapers. Preston's first editorial job was working for a fashion magazine at the Dallas Apparel Mart with an office a few doors down from Lucy Billingsley, daughter of legendary real estate developer Trammell Crow. At the time, Billingsley was running the market center where she led three expansions and a ~7 million-square-foot development. It was good company to be in. Later, when Preston launched an agency that she ran through the early nineties, Billingsley helped her with tough-but-kind advice\u2014and some pivotal connections. Today, Preston helms Dallas Innovates and the DALLAS\u00ae publications group, published by Dallas Next for the Dallas Regional Chamber. The growing DALLAS\u00ae platform includes sister publication Dallas Innovates. Together they focus on Dallas-Fort Worth business, including real estate, relocation, economic development, and innovation. Connect on social media: LinkedIn, Twitter\u00a0 Send news and tips here.","sameAs":["http:\/\/www.dallasinnovates.com","https:\/\/x.com\/quincypreston"],"url":"https:\/\/dallasinnovates.com\/author\/quincy-preston\/"}]}},"_links":{"self":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts\/283223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/comments?post=283223"}],"version-history":[{"count":0,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts\/283223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/media\/283224"}],"wp:attachment":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/media?parent=283223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/categories?post=283223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/tags?post=283223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}