{"id":281200,"date":"2025-10-28T15:52:00","date_gmt":"2025-10-28T20:52:00","guid":{"rendered":"https:\/\/dallasinnovates.com\/?p=281200"},"modified":"2025-10-29T10:52:48","modified_gmt":"2025-10-29T15:52:48","slug":"the-last-word-arete-health-ceo-on-a-first-of-its-kind-health-and-wellness-program-for-dallas-creatives","status":"publish","type":"post","link":"https:\/\/dallasinnovates.com\/the-last-word-arete-health-ceo-on-a-first-of-its-kind-health-and-wellness-program-for-dallas-creatives\/","title":{"rendered":"The Last Word: Arete Health CEO On a First-of-Its-Kind Health and Wellness Program for Dallas Creatives"},"content":{"rendered":"

“Take care of the people who care for people<\/a>.”<\/h1>\n

Byron Sanders<\/strong>
\nCEO and Founder
\nArete Health, Inc.
\n…announcing Creatives Care Dallas on LinkedIn
\n<\/em><\/p>\n

\"\"<\/p>\n

Dallas has become the first place in the nation where local gig workers and artists can access a new health and wellness program for $65 a month.<\/p>\n

“This week we get to announce something that will be transformational for creatives working in Dallas,” Sanders wrote on LinkedIn.<\/p>\n

Sanders, CEO of Arete Health<\/strong>, unveiled Creatives Care Dallas<\/strong>, a new program powered by Arete Health Shield<\/strong>. It covers creative professionals in Dallas County doing contract, 1099, or freelance work<\/a>. <\/p>\n

That $65 doesn’t just cover the artist. It extends to four additional people, Sanders noted in his post.<\/p>\n

According to the Visit Dallas<\/strong> website, the membership package includes 24\/7 virtual primary care, telemedicine urgent care, virtual behavioral health services (eight sessions per Sanders’ post), and zero copay on more than 2,000 medications. Members also get DNA assessments and 15%\u201350% discounts on dental, vision, and medical procedures.<\/p>\n

“It makes preventive care and mental health resources affordable and accessible\u2014designed for creative lifestyles,” per the website.<\/p>\n

Dallas County’s creative professionals\u2014musicians, artists, filmmakers, designers, and others working project to project\u2014often can’t access basic healthcare. Participants can enroll whether or not they currently have health insurance, according to Sanders.<\/p>\n

When spoken-word artist and rapper Adam Tench, known as Rage Almighty, died in 2019, it shook the creative community. Tench’s lack of access to health insurance spurred the Arete Health CEO to act, pointing to his death from “treatable medical circumstances<\/a>,” Sanders said on KERA. “That struck me as profoundly unfair.” <\/p>\n

On LinkedIn, Sanders wrote, “Dallas lost a singular voice in the spoken word community \u2026 this program was built from the inspiration of what it could mean if we had healthcare that could support artists like him who enrich all of us.”<\/p>\n

He also gave a shoutout to Dallas Music Office<\/strong> Director Kristina Kirkenaer-Hart<\/strong>: “Sister, love your vision and your tenacity for this artist community.”<\/p>\n

Visit Dallas and the Dallas Music Office note they’re community partners, not healthcare providers. All enrollment and care are managed directly by Arete Health Shield.<\/p>\n

To learn more about the program, go here<\/a>.<\/p>\n

The unveiling of Creatives Care Dallas was first reported<\/a> on kxt.org in September.<\/p>\n

For more of who said what about all things North Texas, <\/i>check out Every Last Word<\/i>.<\/i><\/a><\/p>\n

\n

Don’t miss what’s next. Subscribe\u00a0to\u00a0Dallas\u00a0Innovates.<\/h2>\n

Track Dallas-Fort Worth’s business and innovation landscape with our curated news in your inbox Tuesday-Thursday.<\/p>\n

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 <\/p>\n","protected":false},"excerpt":{"rendered":"

Creatives Care Dallas brings virtual care, behavioral health, 2,000+ medications with zero copay, and more to Dallas County’s gig workers. The community initiative is powered by Arete Health Shield in partnership with the Dallas Music Office.<\/p>\n","protected":false},"author":8,"featured_media":281216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,13,179949,14,186228,15],"tags":[207683,96800,207684,149400],"class_list":["post-281200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise","category-creative","category-every-last-word","category-social","category-relocation-and-expansion","category-startup","tag-arete-health","tag-byron-sanders","tag-dallas-music-office","tag-visit-dallas"],"acf":[],"yoast_head":"\nThe Last Word: Arete Health CEO On a First-of-Its-Kind Health and Wellness Program for Dallas Creatives » Dallas Innovates<\/title>\n<meta name=\"description\" content=\"Dallas-based Arete Health launched Creatives Care Dallas, a $65-per-month health 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We're a catalyst for connections, here and beyond.\\\" Covering the Dallas-Fort Worth Innovation Economy \\\"Dallas-Fort Worth has all of the core assets that drive an innovation economy,\\\" Preston told D CEO about the launch. \\\"We felt Dallas Innovates could be the center of innovation in business in DFW, from startup to enterprise, and include all the great impact work happening here.\\\" One of our superpowers is our diverse economy: \\\"A lot of places want one thing to hang their hat on, but DFW has many centers of innovation,\\\" she noted. \\\"And the fact that small businesses can work with very large companies here as a Fortune 50 market is a huge advantage.\\\" Preston founded media company Dallas Next in 2021 and publishes Dallas Innovates in a collaboration with the Dallas Regional Chamber. DRC innovation and research chief Duane Dankesreiter and Dallas Innovates co-founder says it's \\\"the drumbeat\\\" for the innovation economy in the region. 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[Photo: Michael Samples]"},{"@type":"BreadcrumbList","@id":"https:\/\/dallasinnovates.com\/the-last-word-arete-health-ceo-on-a-first-of-its-kind-health-and-wellness-program-for-dallas-creatives\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/dallasinnovates.com\/"},{"@type":"ListItem","position":2,"name":"The Last Word: Arete Health CEO On a First-of-Its-Kind Health and Wellness Program for Dallas Creatives"}]},{"@type":"WebSite","@id":"https:\/\/dallasinnovates.com\/#website","url":"https:\/\/dallasinnovates.com\/","name":"Dallas Innovates","description":"What's new + next in Dallas - Fort Worth","publisher":{"@id":"https:\/\/dallasinnovates.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dallasinnovates.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dallasinnovates.com\/#organization","name":"Dallas Innovates | Published by Dallas Next","url":"https:\/\/dallasinnovates.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/","url":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg","contentUrl":"https:\/\/dallasinnovates.com\/wp-content\/uploads\/2018\/09\/Dallas-Innovates-logo-purple.jpg","width":1782,"height":410,"caption":"Dallas Innovates | Published by Dallas Next"},"image":{"@id":"https:\/\/dallasinnovates.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dallasinnovates\/","https:\/\/x.com\/dallasinnovates","https:\/\/www.instagram.com\/dallasinnovates\/","https:\/\/www.linkedin.com\/company\/dallas-innovates"]},{"@type":"Person","@id":"https:\/\/dallasinnovates.com\/#\/schema\/person\/31d96a1ad48d703a6b72c03a291cd710","name":"Quincy Preston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dallasinnovates.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a7b6237fd07da03813670ac36e1677b49e7d53f115936e2c32e5eb4a63a263e3?s=96&d=retro&r=g","caption":"Quincy Preston"},"description":"Quincy Preston is fueled by an entrepreneurial spark and driven by mission. Preston launched the Dallas Innovates' media platform to tell the story of innovation in Dallas-Fort Worth. It was official in 2016 when the Dallas skyline turned purple for innovation. Since then, Dallas Innovates has become a must-read among business leaders and forward thinkers in North Texas. \"Our partners call us 'the tip of the spear for innovation news in North Texas,'\" she says. \"Now it's our tagline.\" The media-with-a-mission brand covers what's new and next in North Texas business. \"Our lens is lift,\" Preston says. \"We want to inspire ideas and opportunity. We're a catalyst for connections, here and beyond.\" Covering the Dallas-Fort Worth Innovation Economy \"Dallas-Fort Worth has all of the core assets that drive an innovation economy,\" Preston told D CEO about the launch. \"We felt Dallas Innovates could be the center of innovation in business in DFW, from startup to enterprise, and include all the great impact work happening here.\" One of our superpowers is our diverse economy: \"A lot of places want one thing to hang their hat on, but DFW has many centers of innovation,\" she noted. \"And the fact that small businesses can work with very large companies here as a Fortune 50 market is a huge advantage.\" Preston founded media company Dallas Next in 2021 and publishes Dallas Innovates in a collaboration with the Dallas Regional Chamber. DRC innovation and research chief Duane Dankesreiter and Dallas Innovates co-founder says it's \"the drumbeat\" for the innovation economy in the region. Dallas Next also publishes the DALLAS\u00ae publications in partnership with the DRC. Dallas Innovates' sister publications include the DALLAS\u00ae Regional Economic Development Guide, the DALLAS\u00ae Relocation + Newcomers Guide, and the\u00a0DALLAS\u00ae Commercial Real Estate, which is a partnership with the DRC and The Real Estate Council. \"It's hard to say no to Quincy Preston when she believes in something,\" wrote D CEO Editor Christine Perez in the magazine. \"She won't stop until she makes it happen.\" In a previous role at D Magazine Partners, Preston incubated Dallas Innovates and published the DRC's brand publications. There, she also led the launch of D Healthcare Daily at D CEO and the launch of D TV. Preston developed data solutions to provide insights and measurement for growth across D Magazine Partners brands. Preston has worn many hats in her media career, including stints as a writer, photographer, and award-winning designer. During her long tenure at the Dallas Business Journal, Preston managed budgets, project schedules, resources, and talent; she also developed several cost-saving and income-producing initiatives that were adopted across the ACBJ chain of more than 40 newspapers. Preston's first editorial job was working for a fashion magazine at the Dallas Apparel Mart with an office a few doors down from Lucy Billingsley, daughter of legendary real estate developer Trammell Crow. At the time, Billingsley was running the market center where she led three expansions and a ~7 million-square-foot development. It was good company to be in. Later, when Preston launched an agency that she ran through the early nineties, Billingsley helped her with tough-but-kind advice\u2014and some pivotal connections. Today, Preston helms Dallas Innovates and the DALLAS\u00ae publications group, published by Dallas Next for the Dallas Regional Chamber. The growing DALLAS\u00ae platform includes sister publication Dallas Innovates. Together they focus on Dallas-Fort Worth business, including real estate, relocation, economic development, and innovation. Connect on social media: LinkedIn, Twitter\u00a0 Send news and tips here.","sameAs":["http:\/\/www.dallasinnovates.com","https:\/\/x.com\/quincypreston"],"url":"https:\/\/dallasinnovates.com\/author\/quincy-preston\/"}]}},"_links":{"self":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts\/281200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/comments?post=281200"}],"version-history":[{"count":0,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/posts\/281200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/media\/281216"}],"wp:attachment":[{"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/media?parent=281200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/categories?post=281200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dallasinnovates.com\/wp-json\/wp\/v2\/tags?post=281200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}