{"id":271890,"date":"2025-02-25T18:37:25","date_gmt":"2025-02-26T00:37:25","guid":{"rendered":"https:\/\/dallasinnovates.com\/?p=271890"},"modified":"2025-03-11T17:02:42","modified_gmt":"2025-03-11T22:02:42","slug":"the-last-word-inside-the-trick-shot-world-of-dude-perfects-epic-new-frisco-headquarters","status":"publish","type":"post","link":"https:\/\/dallasinnovates.com\/the-last-word-inside-the-trick-shot-world-of-dude-perfects-epic-new-frisco-headquarters\/","title":{"rendered":"The Last Word: Inside the ‘Trick Shot’ World of Dude Perfect’s Epic New Frisco Headquarters"},"content":{"rendered":"
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“Creators like Dude Perfect are leading the way and showing the world that the must-see TV of today is being made by creators, not studios.”<\/strong><\/h1>\n

YouTube leadership<\/strong>
\n…speaking at the opening of Dude Perfect’s new $5 million, <\/a>80,000-square-foot headquarters in Frisco<\/em><\/p>\n

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Dude Perfect trying out a smoke ring machine at their new HQ in Frisco. [Photo: Dallas Innovates]<\/p><\/div>\n

What do you get when you combine a giant smoke-ring cannon, a chocolate-covered bone-in ice cream, and an 80,000-square-foot facility that its CEO describes as a “sports lover’s Barbie Dream House<\/strong>“? The answer: A tour of Dude Perfect’s<\/strong> jaw-dropping new headquarters in Frisco at The Star Business Park<\/strong>.<\/p>\n

Last week, the YouTube<\/strong> sensations \u2014 now a global entertainment powerhouse with over 60 million subscribers \u2014 opened the doors to the “World’s Greatest Office” with a behind-the-scenes event that showed off both the space and the chemistry that’s made the five-man team a household name.<\/p>\n

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Dude Perfect CEO Andrew Yaffe, left, with the dudes at their new Frisco HQ. [Photo: Dallas Innovates]<\/p><\/div>\n

“It started in a backyard in College Station. I don’t think you guys even put a dream that would become an 80,000 square foot what I describe as a sports lover’s Barbie Dream House,” said Andrew Yaffe<\/strong>, who joined as Dude Perfect’s CEO<\/a> just four months ago.<\/p>\n

The event featured YouTube leadership describing the group’s influence on modern entertainment. “Just last week, we announced that TV is now YouTube’s primary device for viewership in the US, with audiences watching over a billion hours of content on the big screen every single day,” said a YouTube exec who’s been with the platform since 2010.<\/p>\n

“When people go home, sit on the couch, turn on their TV, more often than not, they’re turning to YouTube, and creators like Dude Perfect are leading the way and showing the world that the must-see TV of today is being made by creators, not studios,” the exec added. Sports content has been particularly strong, with watch time on living room screens growing more than 30% over the past year.<\/p>\n

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Dude Perfect gets down to business at their new HQ at The Star Business Park in Frisco. [Photo: Dallas Innovates]<\/p><\/div>\n

Unveiling featured live segment of ‘Overtime’<\/h3>\n

Attendees were treated to an exclusive live segment of “Overtime,”<\/strong> the group’s popular variety show that recently featured NBA<\/strong> superstar Stephen Curry<\/strong> and has transformed into premium content that regularly attracts millions of viewers. It’s a show, by the way, wherein the Dudes jokingly admit, “We’re so much cooler online.”\u00a0<\/p>\n

“I think at the beginning, no one would have thought trick shots to 30-minute premium variety show,” Yaffe said. “Our most recent episode was co-hosted by Steph Curry, where we average 10 million views per hour.”<\/p>\n

The Overtime segment brought the group’s signature “Cool Not Cool”<\/strong> segment to life, with Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert<\/strong>, and Cody<\/strong> Jones<\/strong> riffing with their trademark banter.<\/p>\n

“We decided we were going to do a special Cool Not Cool, where we highlight some of the greatest Cool, Not Cool items that we’ve ever had on the show,” explained Toney, before the chaos of live production set in.<\/p>\n

From bone-in ice cream to a smoke-ring cannon<\/h3>\n
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Dude Perfect tries bone-in ice cream at their new Frisco HQ. [Photo: Dallas Innovates]<\/p><\/div>\n

Highlights included a chocolate-covered bone-in ice cream that had attendees reaching for green “cool” buttons, a comically underwhelming lightsaber demonstration (“I present to you a real life lightsaber,” announced Coby Cotton to oohs and aahs, before revealing the gag), and a smoke-ring cannon that sent perfect vortices across the audience.<\/p>\n

When asked what makes the Dude Perfect connection with audiences so special, Cory Cotton pointed to the group’s mission: “We’re trying to be the world’s most trusted entertainment brand.\u00a0 We like to make our decisions based on is this next video going to build trust with the families that watch and hopefully all watch together.” The focus on family-friendly content has built a unique connection with their audience\u2014parents are often just as engaged as their kids.<\/p>\n

The new headquarters has already hosted major celebrities, including Tom Brady<\/strong>, Dallas Cowboys<\/strong> wide receiver CeeDee Lamb<\/strong>, and Olympic<\/strong> gold medalist Noah Lyles<\/strong>. Beyond being an impressive place, Yaffe said it’s “symbolic of where creator content is today, where the media ecosystem is today, and what we’re able to build here and what our missions are for the future.”<\/p>\n

Take your own tour of the HQ here:<\/h3>\n